"The Money is in the
List". Every internet marketer has heard this phrase at some point.
Whether you are brand new or a seasoned marketer everyone knows that
have a mailing list with responsive customers is the sure way to make
money online. The trouble is for most newbie marketers where to begin.
The majority of so-called "Super
Affiliates" and "gurus" will take you the way it is most profitable for
them by introducing you to systems, institutions, services and
organizations where they would get a commission for introducing you as
a new member.
From personal experience I found this to
be less profitable for me and after getting onto the wagon instead of
in front I found that there are other ways to go.
In order to build a list
there are some basic utilities or tools which one requires to build
your mailing list. In this brief overview we will look at the 4 basic
requirements which are;
Page (I found out for myself that they are basically all the
same thing just given different names in different regions and
countries. In the end they do the same job).
Follow up Series
A well compiled
capture/squeeze page with the right copy to attract prospective
subscribers is an absolute. The squeeze page should have a short
concise subscription form where the prospective subscriber could submit
his/her name and email in order to receive further information. As a
newbie I recommend you find the required templates available for free
download under marketing tools, build your own squeeze pages and
promote the link to the audience or niche you are intending to target
as your future market.
An autoresponder is
simply the device or tool one requires where the leads you have
captured can be stored on a list and follow up messages with
information regarding the product you are promoting. Autoresponders
have the ability to send a sequence of follow up messages to your leads
in which you give more information regarding your offer.
There are certain
elements with regard to autoresponders which you should be aware of
though. While most of these autoresponder services and institutions
have an affiliate program this is one of the obstacles one should be
weary of. When introduced and coached by established marketers you will
find that these people will undoubtedly introduce you to the
autoresponder they generally favour as well as the fact that they will
receive a commission for introducing you when you become a subscriber
which is a benefit to remember for future use. Two responders which are
generally introduced are Getresponse
and AWeber for the
simple reason they use a 30 day trial as a magnet to draw new members
to their service. However, again from personal experience I do not
recommend you make use of these free services right from the start.
Yes, for many who start online budget is
a factor and therefore many fall for the 30 day free trial gimmick. The
drawback however is that having to do the initial setup can take some
time if you are not very techie inclined which means in the end you
could lose anything from 7 to 10 to even 20 days struggling through the
technical maze. Although support is available the quality of support is
not of such a kind that one could easily find your way around if you
are totally on your own. The detail of certain steps are not given
through and this would definitely hinder your operational activation of
the system which means in the end the time could run out long before
you have benefitted from the free trial.
My recommendations get familiar with an
easier simpler system with various other integrated tools like tracking
and rotators which are all available on one premise. Although the
monthly subscription start immediately you will have started to see a
return on your investment (ROI) long before you would have to pay the
first and second months subscription with an autoresponder like for
and AWeber with their
free trial for when you are ready, have built a list of about 400 to
500 subscribers and then subscribe and make use of their systems to the
Follow Up Series
A follow up series is
simply a well compiled series of well structured email messages one can
upload to your autoresponder which are timed to go out to your
prospective lead at a preset time. Once setup these messages can
basically be forgotten and the system will further drive itself even in
These email follow up messages should
include an informative description of what your service or product is
about and a link to the web page or sales letter of the product you are
Last but not least is the
audience required to read your initial solo ad leading to your
squeeze/capture page. Without traffic all your effort has been a waste
of time and means nothing.
According to some of the more established
marketers and those who drive their business through online training
facilities you will find that many will introduce you to the paid solo
ad industry or PPC (pay-per-click) traffic. This is your own choice how
you want to utilize this form of traffic. Cost per click can vary from
as little as $0.25 to $2.00 per click. Many beginners does not always
have the cash flow to make use of these forms of traffic to start
profiting early and therefore, again from personal experience it is not
always the best way to go by jumping into the deep end and paying a lot
of money for clicks which might in the end not convert into paying
customers assuring a break-even return on your investment.
Several of these facilities are available
and I am not going to mention any here but what you should do before
investing with any company who sells clicks is to research a few, get
all the necessary information and then balance the scale to see which
would have the best benefit for you. Myself I was introduced to a
company in the beginning where I paid almost a $1,000 for clicks which
were promised and to this date have yet to be delevired.
Now, there are a multitude of traffic
sources. In this regard you will once again find that when being
introduced to the online marketing arena and ending up at one of the
bigger online training institutions they will try to introduce you to
the company they favour most. As already mentioned, rather take a day
or 3 to investigate and find the right one for you.
When starting online it
is better to take a little time to familiarize oneself with the scope
of all that is involved especially the building of your mailing list.
Get as many facts and information as possible and put a simple system
together which could start making money for you sooner rather than
The most important aspect of an online
marketing business is building a list and for most this is the aspect
getting the least attention. My own efforts started to show results
once I started giving attention to this aspect.
I trust that the information provided
will be of some assistance and all the best for your future endeavours.
and Lies About Autoresponders
When dealing with email
marketing it is a basic fact that every online marketer is out to
maximize this aspect of their efforts. There are however some myths
(truth's and lies) about autoresponders which very few are committed of
telling beginners in the industry and the autoresponder companies
themselves are the biggest culprits.
The following are a few myths (truth's
and lies) which you should value yourself and decide on which side of
the scale they belong
Myth #1 - The Bigger
the List the more the Savings.
Quite a few of the
autoresponder companies promote themselves as charging a flat rate for
an unlimited size list. Companies like AWeber and Getresponse however
charge you for the size of your list. This in theory means unlimited
size lists must save money.
In reality all autoresponders are cheap
if utilized correctly. To make money you don't need a list with 10,000
subscribers, one with a 1,000 subscribers could work just as well but
it requires attention. Keep your list clean by shaking out those
members who have, for example not clicked and opened an email in the
past 6 months. Most lists produced at least $1 per subscriber per
month, actually it's much more. So if companies like AWeber and
Getresponse start at $15 per month for a 1,000 member list and now your
list grows to $2,500 and they charge you an additional $14.00 it could
be worth your while.
Myth #2 - Double or
There is the believe that
double opt-in is better but, for who actually? Better for the
autoresponder company but absolutely not for the marketer.
We do everything as marketers to get the
potential subscriber but, then put a 10 meter high hurdle in front of
them just before the finish line. With double opt-in many confirmation
emails end up in spam and the subscriber never confirms. When doing
list maintenance at some point on a list with just over 200 subscribers
I eventually deleted 20% of the names on the list due to the fact that
these subscribers have been unconfirmed for more than 6 months.
The majority of 6 and 7 figure earners do
not use double opt-in. Now, if this works for them why can it not work
Myth #3 - The Law
Requires Double Opt-in
Hogwash! There are those
who believe double opt-in is required by law in countries like Germany
and Canada which is totally false. There are those countries which
require "Express Consent" which means single opt-in is express consent.
No country in the world require double-opt-in by law.
Myth #4 - Abuse is
prevented by Double Opt-in
Yes, to a certain extent
because your email has to be accessed to confirm the subscription but
this just means that you cannot be signed up by someone else without
confirmation from yourself.
It does not mean you keep the burglars
out of your house by locking all the doors. Getting email messages from
someone harvesting email addresses on the internet is not excluded. I
get them regularly in my support and info mail boxes simply because
they are available for anyone to see. However, these are mailboxes
which there are no reply services for and therefore it does not bother
Points to Consider When Building Your List
List Building Methods
The following are basic
List Building Methods which can be applied to get started with building
Paid Solo Ads - (Not recommended when starting on
a low budget)
Several companies exist
which specialize in the sending of a single solo ad to their list of
However, a word of caution when using
Before utilizing a solo ad service first
do some proper investigating and research into the credentials of the
company or individuals who render these services. There are various so
called solo ad specialists claiming to be legit. The contrary is
actually true. You could find yourself tied up with an individual
claiming to be a specialist but trade under several names and who does
not have the bona fides to substantiate this claim.
Over the next few months I will attempt
to build a list of reputable solo ad institutions which you can then
further investigate and utilize for this purpose.
In most cases paid solo ad companies will
prepare the ad for the initial solo ad for you but if you have to
compile your own solo ad make sure of the following:
Body - Short and to the point and create
Keep the important stuff "Above the Fold"
(Read "The Kitchen Table Report" for detail)
General Points of
Do not promote your primary business
opportunity when attempting a List Building Operation
Use Splash Pages in Traffic Exchanges.
You can even use them with Viral Mailers and Safelists.
Do not attempt to introduce your product
or service in your solo ad when using any form of email ad. Use it as a
curiosity converter to get the reader to sign up to your mailing list.
Distinguish between benefits and features
and promote the benefits of your product or service in your solo ad.
Do not try to sell anything in your
welcome letter when someone subscribes. You have your follow up series
from your autoresponder to do that for you.
You have between 10 and
30 seconds with mailers, safelists and traffic exchanges to capture the
curiosity of your audience, don't squander it. Make use of catch
phrases, eye-catching subject and headlines and curiosity teasing,
benefit promoting lines in your body to wind in your reader to complete
your opt-in form.
Finally, check your grammar and spelling,
many which have excellent ads and squeeze pages lose prospective leads
due to bad grammar and spelling. At age 60+ still to this day I have a
dictionary on my desk next to me every time I write any type of copy.
It just leaves a good impression with your reader and has a funny way
of getting readers to decide to opt-in anyway.