a new online marketer you must have by now run into tons of PLR
products. Many would also have told you that this is the way to go if
you want to make real money online.
is however essential to understand the term and the conditions which
apply to each of the Rights we will discuss below. As a newbie it is
very easy to run into some pitfalls if one does not understand these
is Private Label Rights and what are the meaning of the different terms?
Definition of Private Label Rights
By definition Wikipedia defines Private Label
Rights as follow:
internet marketing, private label rights is a license where the author
sells most or all of the intellectual property rights to their work.
The license is defined by the author of the work and has no legal
definition. Private label rights is derived from private labeling.
Similar licenses include resell rights, also used in internet
Not only is the license applicable to eBooks but
is also valid for software, graphic templates, audio and video.
PLR Terms and Conditions
Resell Rights and Resale Rights - RR
By some this
condition is referred to as Resale Rights and by others as Resale
Rights. In short Basic Resell Rights means you may sell a product to
your customers and keep 100% of the profits. Almost like an affiliate
but you don't have to share the profits.
getting Basic Resell Rights that is the only thing you may basically do
in that the product may not be altered in any way.
the owner you might be required to keep the Sales Letter in tact as
well as some owners might not allow you to put your own name to the
Sales Letter. Check your licence for this condition.
Master Resell Rights - MRR
Resell Rights you have a little more options of which one is that you
could make more money when selling the product. Not only could
you profit from selling the product but you could also make money
from selling the Resell or Master Resell Rights to your customer and
your customer could do the same.
difference is that should you sell a product to for example a gardening
enthusiast you get to keep all of the profits. Now selling the Resell
Rights or Master Resell Rights to a number of marketers this usually
entails charging a little more for this same eBook.
Master Resale Rights to the product to other marketers now means they
could also sell the product to end users as well as to a number of
In the end
anyone who buys the product with MRR not only can sell the product and
profit but also sell the Rights to the product and profit from it.
Make sure of
what your license state. In some cases you may have a MRR product
license but you may only sell Basic Resale Rights.
Rights - PLR
Label Resell Rights mean you have a multitude of rights and conditions
when becoming the owner of a product. The first of these rights or
benefits are that you will receive in the case of a text document the
original text file as a Word document or other text editor.
you the option to re-write the original text, add links and graphics
and even break the content down into articles for publication in ezines
or on blogs. In other words you may even put your name to the product
as the original author.
Not only do
you have the right to modify the original document but you are
permitted to sell the product with these rights and keep all the
profits of selling the Private Label Resell Rights.
the owner of a Private Label Rights product always double check what
the license terms and conditions determine as there are some
limitations to certain rights and conditions. Terms which one should
always confirm are:
- What percentage of the product must be
change before being allowed to put your name to the document as the
- When having purchased an audio product
are you permitted to create a new product by turning the audio into a
text document. Some PLR licenses does not permit this.
- Are you permitted to convey the Private
Label Resell Rights to a new customer.
In the end as
with all Private Label Rights products make sure of the conditions of
your license before taking any action with the product.
(More information on Private
Label Rights Terms and Conditions are available elsewhere on this site.)